| Category | Question | Vertical Relevance | Comments |
| --- | --- | --- | --- |
| Business Performance | What's our revenue trend over time? | All |  |
| Business Performance | Which products are our best sellers? | All |  |
| Business Performance | What's our average order value? | All |  |
| Business Performance | What's our booking conversion rate? | All |  |
| Business Performance | How many bookings for upcoming dates? | All |  |
| Business Performance | How are we tracking against last year at the same point in the sales cycle? | Music |  |
| Business Performance | What's our sell-through rate by ticket tier, and which tiers are at risk? | Music |  |
| Business Performance | How many tickets did we sell today/yesterday/this week by tier? | Music, LBE |  |
| Business Performance | What's our abandoned cart rate and the value of lost sales? | Music, Tours |  |
| Customer Insights | Who are our repeat customers? | Tours, LBE |  |
| Customer Insights | What's the customer lifetime value? | Tours, LBE |  |
| Customer Insights | Where are customers coming from geographically? | All |  |
| Customer Insights | What's the demographic breakdown of my customers (age, nationality, dietary)? | Tours, Music |  |
| Customer Insights | Which customer segments have highest CLV? | Tours, LBE |  |
| Operational Efficiency | What's our resource utilization rate? | LBE |  |
| Operational Efficiency | What's tonight's cash-up (revenue per session by category with pricing rule)? | LBE |  |
| Operational Efficiency | What's the occupancy rate per session across my venues? | LBE |  |
| Operational Efficiency | What modifiers/add-ons are customers choosing and what's the average spend per head? | LBE, Music |  |
| Financial Health | Tickets / products that are at risk (i.e. failed 2 times) |  |  |
| Financial Health | What's our refund rate and why? | All |  |
| Financial Health | Outstanding balances by customer? | All |  |
| Financial Health | What's our cash flow forecast for the next 90 days based on instalment schedules? | All |  |
| Product Optimisation | Which products have highest margins? | All |  |
| Product Optimisation | Optimal pricing for each product type? | All |  |
| Product Optimisation | Which packages convert best? | Tours, Music |  |
| Product Optimisation | How are our upsells performing? | All |  |
| Sales & Marketing | Which promo code or voucher is driving the most sales? | Music, Tours |  |
| Sales & Marketing | What's each sales rep's conversion rate from enquiry to booking? | LBE |  |
| Sales & Marketing | Can I see the value held at each stage of my sales pipeline, broken down by cohort? | LBE |  |
| Sales & Marketing | Can I see all my leads in one report? | LBE |  |
| Sales & Marketing | What are the lost reasons and how much revenue did we lose? | LBE |  |
| Guest & Customer Management | What's my rooming list for this departure? | Tours |  |
| Guest & Customer Management | Have all guests completed their details / submitted required documents? | Tours |  |
| Guest & Customer Management | Can I get a consolidated guest list across all my products/trips? | Tours |  |
| Ticketing & Check-in | How many people have checked in vs expected at each gate right now? | Music |  |
| Ticketing & Check-in | What's the ticket-level breakdown of sales, not just order-level? | Music |  |
| Reporting UX & Workflow | Can I get this report emailed to me automatically on a schedule? | All |  |
| Reporting UX & Workflow | Can I duplicate my dashboard for next year's event? | Music, Tours |  |
| Reporting UX & Workflow | Can I compare charts side by side (this year vs last year)? | Music |  |
| Reporting UX & Workflow | Why is my report slow or timing out? | LBE |  |